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What is creativity?

You may think you have a pretty darn good understanding of what creativity is- you see it, you hear about it, and maybe you even practice it. But what exactly makes something creative? And how can one get better at creativity?

Creativity is a mindset, a skill set, and a toolset. It’s a framework for approaching problems. It involves brainstorming a lot of ideas, seeking novelty, deferring judgment, and building off the ideas of others.

When it comes down to it, creativity is about going beyond just your first right answer and discovering the second, third, or 124th.

Why is it important?

Practicing creativity will bring creative confidence, and with creative confidence will come your ability to look at problems as opportunities. You will find new solutions to personal opportunities and change your life. You will find creative solutions to community opportunities and change your world. You will discover new connections to improve the world for all of us.


What is WCIW?
World Creativity and Innovation Week is a worldwide community dedicated to celebrating all forms of creativity.
Creativity is what makes the world go ’round. And don’t just take our word for it – look around you: Everything around you is a product of creative minds thinking differently, challenging the norm, taking risks and learning from trial and error. Everything you do can be a creative act.

What is WCID?
Observed six days after Leonardo da Vinci’s birthday and one day before International Mother Earth Day, World Creativity & Innovation Day (#WCID) is well-positioned to encourage creative multidisciplinary thinking to help us achieve the sustainable future we want.

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